What this site is

AI adoption, evidence-first. Findings from the independent AIRS research program and 30 years of production-AI experience at enterprise scale, plus the evidence under the noise. This is the canonical publication surface; LinkedIn and other channels distribute pointers here.

What’s here today

A scaffold. The Astro build runs, articles render, the editorial pipeline is live. The first real article from the new crew (Maya Chen as Investigator, David Ortiz as CX Strategist, Renée Park as Customer Voice) ships in Phase 2.

What’s coming

• Daily-publish cadence: one article per day Tue-Sat, with Monday convene and Friday/Saturday replay
• Six content pillars: counter-intuitive, adoption-value-gap, hype-vs-evidence, airs-finding, methodology, cx-as-roi
• LinkedIn-first posts pointing here; longer-form work native to this surface
• Renée Park’s customer-voice audit on every article: would a real AI buyer find this compelling?

The locked thesis

AI investments earn ROI through one of three customer-facing levers: same service at lower cost-to-serve, the same team serving more customers, or product functionality the customer actually feels. AI that does not move at least one is burning tokens.

This is the through-line. Every article connects back.